This Privacy Policy explains how Atlas IP Holdings LLC (“Atlas”, “we”, “us”, “our”) collects, uses, discloses, and protects personal data in connection with the BRidge platform, software, APIs, and websites (collectively, “BRidge”). It forms part of our Terms and EULA.
We act as a controller for website, account, and billing data, and generally as a processor for Customer personal data ingested into BRidge by our customers (e.g., counterparties, drivers on BOLs). Where we are a processor, a Data Processing Addendum (“DPA”) governs and prevails.
BRidge may apply automated scoring/anomaly detection to flag security or fraud risks. These processes do not produce legal effects or similarly significant effects about individuals without human review. You may request human review of a decision by contacting us (see §13).
We do not sell personal data. We share with:
A current list of core subprocessors is available at /legal/subprocessors (or upon request) and may be updated. We will provide reasonable advance notice of material changes where required.
We may transfer personal data across borders (including to the United States). For EEA/UK transfers, we rely on Standard Contractual Clauses (SCCs) and the UK IDTA/Addendum and conduct transfer risk assessments (TRA/TIA) with supplementary measures as needed. Details are provided in the DPA.
/admin/dr/objectives in-product).Typical windows: account/billing records: 7 years; security/audit logs: 90–365 days; support tickets: up to 3 years. On verified deletion, we delete or de-identify unless retention is legally required.
Email info@atlasipholdingsllc.com with your request, jurisdiction, and verification info (account email/org). If we deny a request (e.g., cannot verify identity or legal exception applies), you may submit an appeal by replying to our decision notice; we will respond within applicable statutory timelines.
We use essential cookies (authentication/session, CSRF), functional cookies (preferences), and limited analytics/telemetry. Where required, we present consent controls and honor your choices. See our Cookie Notice for details.
We honor applicable opt-out preference signals (e.g., Global Privacy Control) for relevant jurisdictions and do not respond to legacy “Do Not Track” headers.
Marketing: Service emails are transactional; marketing emails are optional and include unsubscribe links.
As of September 23, 2026, we have registered with Google AdSense for possible advertising on BRidge public indices, material reference pages and documentation. Site review has not been completed and advertising remains disabled.
The current integration publishes a site-ownership meta tag and an ads.txt seller declaration. These are passive public records: they do not load advertising scripts, set advertising cookies, access device storage or send a visitor's IP address, page URL or device identifiers to Google. Google may fetch these public records to check site ownership.
Google Privacy & Messaging consent messages have been prepared as unpublished drafts. They are not currently displayed and this integration does not collect advertising-consent preferences. There is therefore no active AdSense consent to withdraw here. Core site functions do not depend on accepting advertising.
Google explains its advertising data practices, including cookies, IP addresses and page URLs, in How Google uses information from sites and apps. Google My Ad Center manages Google ad-personalization settings; it is not a substitute for this site's consent controls.
Advertising will remain disabled until site approval, the applicable consent and opt-out controls, a way to reopen and withdraw preferences, and updated disclosures are in place. Authenticated and private workflows, trading, HR, dating profiles and messages, billing, checkout, administration and legal pages are excluded from this advertising integration.
BRidge is for business use only and not directed to children under 16 (or under 13 under COPPA). We do not knowingly collect such data. If you believe we have, contact us for deletion.
We may update this Policy. Material changes will be posted here and effective upon posting or as otherwise stated. Continued use of BRidge indicates acceptance.
Version: 1.1 • Last Updated: October 6, 2025 • Change log
Atlas IP Holdings LLC — Privacy
info@atlasipholdingsllc.com
EU/UK Representative (if applicable): details provided in DPA or upon request.
Data Protection Officer (if appointed): contact via the privacy email above.